I’ve always held the opinion that the title of a project is important.
A good title gives the viewer enough of a hint about what the work is about without overtly spelling it out. It gives some kind of framework, a set of bumper rails to avoid the work getting too widely (mis-)interpreted.
Alec Soth, a photographer that I have a lot of time for, agrees:
“Titles are important. They affect the way people read the work.” (Soth 2007)
For my Nice calendar I hadn’t thought too consciously about a title until I started mocking up one of the intended executions (reminder: the concept is typical scenes of Nice as a tourist resort, with the names of the Bastille Day attack victims subtly incorporated).
I was working on the image below (it’s still a mockup / work in progress) when I asked my wife for feedback. I specifically asked what connotations one gets from postcards.
One of the things she said as part of the postcard word-association was:
“Wish You Were Here”.
Bingo. That’s the project’s overall title. It speaks to the two objectives of the work:
- To promote Nice as a tourist destination
- Due to the association between the phrase and holidays
- To commemorate the victims of the attack
- By reflecting the bereavement felt by the victim’s family and friends
I’m not necessarily intending to actually include this title as text on the calendar itself – it’s more a name for the project as a whole for when I need to refer to it as part of my assessment submission.
I always feel like a project is more concrete when it has a title…
Next step: I’m off to Nice for a few days next week to get a few more shots. I have ideas for the shots I want, just need to find them in realise once I get there.
The Ballad of Good and Bad Titles https://alecsothblog.wordpress.com/2007/04/16/the-ballad-of-good-and-bad-titles (accessed 21/09/2016)