“Titles are important. They affect the way people read the work.” (Alec Soth 2007)
This is something on which I wholeheartedly agree with Mr Soth.
On past assignments, I haven’t felt like the project really took shape and really worked until it had a title that I felt fit it well.
Previous OCA assignment titles of mine:
- A Life in Places
- Old Town Glory
- Look Closer
- Surface Tension
- Two Ways of (Still) Life
- A Church is Not a Building
In each case I felt that that exact combination of words helped the work, in as much as it gave the viewer enough of a hint about what I thought was important without spelling it out. It gave some kind of framework, a set of bumper rails to avoid the work getting too widely (mis-)interpreted.
On the Food Poverty Project I haven’t yet hit upon the right title, which is bothering me slightly. I’m hoping that once I’ve got the shots in the bag (tomorrow) then either one of the candidates below will feel like a good fit, or inspiration will strike anew:
- blunt and to the point
- quite a striking word with a couple of good hard consonants
- similar, less sonically abrasive, but has dual meaning…
- broke as in poor
- broke as in the system is broken
- Add To Basket
- associated with online shopping / modern society
- Cause and Effect
- if I juxtapose statistics with images, which I might
- Stuck on Level 1
- reference to Maslow’s Hierarchy of Needs
- maybe too obscure
- Treasure Hunt
Let’s see if I have a breakthrough once I have the shots taken…!
I went for none of the above. During the processing and write-up stage I decided on:
“Running on Empty”
The Ballad of Good and Bad Titles https://alecsothblog.wordpress.com/2007/04/16/the-ballad-of-good-and-bad-titles (accessed 25/04/2016)